Rare DM – 7th Level Music

Review: Rare DM – Attention

It’s no surprise that Rare DM (Erin Hoagg) titled her new, entirely self-produced and recorded album Attention. The whole thing demands your attention, and your pulse.

Opening track “Compliment” hits all the right beats and gets your pulse elevated for what’s to come. You’ll need the energy for all the dancing, and Rare DM’s often breathy vocal delivery is as seductive as the beat. “The Ring” throbs in your head and your hips, and, yes, it’s about the Japanese horror film Ringu and the wicked ghost in it who slays people via VHS tape. Rare DM loves blends of music and visuals, technology and humanity, sex and science fiction. It’s a perfect fit.

“Honey” has a drifting, floating, tactile sound that sounds like a cool darkwave track you haven’t heard in years. The question on Rare DM’s mind at the beginning of “Mean Girled” is “We’re not even fuckin’, but am I worried about you?” She’s trying to figure out a weird relationship dynamic and if it’s worth taking to another level or if she should just walk away.

“Butterfly Historian” is drenched in muted bass and sultry sweat. “325” might be the best love song about a vehicle since Queen‘s “I’m in Love with My Car.” Speaking of vehicles, the next track is “LA Traffic,” in which Rare DM laments (over drum and bass beats) over being stuck in it while friends wait for her at the club. “Lil DM” has her wishing for at least a night free of phone calls and e-mails.

“Skater Hits Me Harder” has Rare DM looking back on an adolescent crush through the lenses of adulthood and time. “Significant Other” is an instrumental banger. “Do you like me better, now that I’m like you?” Hoagg asks on the near-industrial “Feel Nothing.” She’s come to realize that she doesn’t need what her lover is selling. The album ends with the lush “Landed,” showcasing Hoagg’s misty voice and sunlight-through-the-fog synths (most of which, by the way, are vintage gear she’s collected from all over NYC).

Pay attention to this album. You’ll notice something different every time.

Keep your mind open.

[I’ll take it as a compliment if you subscribe.]

[Thanks to Andi at Terrorbird Media.]

Rare DM’s newest single, “Honey,” is pretty sweet.

As Rare DM, Erin Hoagg fuses moody pop songwriting, vintage synthesis, and striking visuals. The New York City-based artist will release her second full-length, Attention, on May 29, 2026. Today, she shares the pensive and catchy new single “Honey,” which stemmed from the complexity of a budding romance. She ponders the vulnerable rush of admitting you love someone over a meticulous electronic arrangement. A brooding self-directed video, which nods to classic vampire movies, contrasts the euphoric subject matter.

On the single, Rare DM shares: “’Honey’ is my first happy love song. I wrote it during the uncertain time before saying the words ‘I love you’ – you’re in a constant state of butterflies: it’s sweet, vulnerable and a little scary. I wrote it in my old studio in Bushwick when I was being swept up, and really got into the symphony of things, percussive polyrhythms; chopping up my vocals. ‘Honey’ is one of the first songs I finished with producer Ross Fish aka Moffenzeef Modular (also from 4MS). I’m thrilled with how it turned out – super wide and swirly. I really enjoyed dialing in the finishing touches together. It’s one of my favorite songs to perform live.

‘Honey’ the video is leaning into the best part of being in love: having fun and being silly. Dating is a lot of sifting through trash, looking in the wrong places, getting caught up in games, battling decision paralysis… there are so many fish in the sea, you have to be willing to make a fool of yourself to find the right one. I am a strong believer that the most important part of a relationship is making each other laugh. The world is too serious.”

Keep your mind open.

[It would be sweet if you subscribed.]

[Thanks to Andi at Terrorbird Media.]

Rare DM pays us a “Compliment” by releasing her new single.

Under the alias Rare DM, Erin Hoagg crafts dark pop music steeped in allure. Today, the New York City-based synthesist, songwriter, and visual sorcerer announces her full-length Attention, out May 29, 2026. She has also shared the single “Compliment,” premiering on METAL Magazine with an exclusive interview and photo spread. It explores the confusing validation of being flirted with while in a relationship, vocals shifting between abruptness and delicacy over a choppy dance beat. Accompanied by an otherworldly video directed by Lisa Saeboe and edited by Hoagg, this is a mesmerizing introduction to Attention’s sexy, enveloping world.

On the single, Rare DM shares: “’Compliment’ started with writing lyrics with my Juno 60, using twisting bouncy arpeggiators and chopping up my original vocals into rhythmic stabs.

“It is inspired by when you are in a relationship, and someone who you had eyes for (before meeting your s/o) suddenly pays attention to you. I was sent a suggestive message from someone, and wasn’t single anymore. As the lyrics share: ‘don’t you worry about it for a second, I can take a compliment’ because hey, I don’t want them to feel embarrassed or bad, they didn’t know that I met someone! This all being said… I can’t control if they are thinking of me. ‘You can’t have it… but you can imagine it'”

On the video, director Lisa Saeboe expands: “I wanted “Compliment” to feel like a surrealist journey through the unconscious, utilizing mirrors, repetition, and portals to create a simulacra of modern day loneliness and desire.

“Compliment'” is also a love letter to artists that have helped shape my own visual language. We start the video with a reference to the Rokeby Venus by Diego Velásquez, the dreamy beach landscape inspired by experimental filmmaker Maya Deren, followed by Caravaggio’s Narcissus gazing into the pool, and of course the multiple echoes or Rare DM ascending the stairs à la Eadweard Muybridge. I’ve always thought of Rare DM as Man Ray’s ideal muse, whose work also helped establish the tone for the video.”

Keep your mind open.

[I’ll take it as a compliment if you subscribe.]

[Thanks to Andi at Terrorbird Media.]