Under the alias Rare DM, Erin Hoagg crafts dark pop music steeped in allure. Today, the New York City-based synthesist, songwriter, and visual sorcerer announces her full-length Attention, out May 29, 2026. She has also shared the single “Compliment,” premiering on METAL Magazine with an exclusive interview and photo spread. It explores the confusing validation of being flirted with while in a relationship, vocals shifting between abruptness and delicacy over a choppy dance beat. Accompanied by an otherworldly video directed by Lisa Saeboe and edited by Hoagg, this is a mesmerizing introduction to Attention’s sexy, enveloping world.
On the single, Rare DM shares: “’Compliment’ started with writing lyrics with my Juno 60, using twisting bouncy arpeggiators and chopping up my original vocals into rhythmic stabs.
“It is inspired by when you are in a relationship, and someone who you had eyes for (before meeting your s/o) suddenly pays attention to you. I was sent a suggestive message from someone, and wasn’t single anymore. As the lyrics share: ‘don’t you worry about it for a second, I can take a compliment’ because hey, I don’t want them to feel embarrassed or bad, they didn’t know that I met someone! This all being said… I can’t control if they are thinking of me. ‘You can’t have it… but you can imagine it'”
On the video, director Lisa Saeboe expands: “I wanted “Compliment” to feel like a surrealist journey through the unconscious, utilizing mirrors, repetition, and portals to create a simulacra of modern day loneliness and desire.
“Compliment'” is also a love letter to artists that have helped shape my own visual language. We start the video with a reference to the Rokeby Venus by Diego Velásquez, the dreamy beach landscape inspired by experimental filmmaker Maya Deren, followed by Caravaggio’s Narcissus gazing into the pool, and of course the multiple echoes or Rare DM ascending the stairs à la Eadweard Muybridge. I’ve always thought of Rare DM as Man Ray’s ideal muse, whose work also helped establish the tone for the video.”
Keep your mind open.
[I’ll take it as a compliment if you subscribe.]
[Thanks to Andi at Terrorbird Media.]
