Tag: Humaura

Review: LUCKYANDLOVE – Humaura

LUCKYANDLOVE‘s new album, Humaura, has an interesting dichotomy running through it. The band love analog synths, Moog synthesizers, drum machines, and other electronic instruments and deftly use them to create lovely synthwave and dark wave music…

…and yet Humaura opens with “I Am Human” – a song that encourages us to “cut the wire” and back out of all this technology that consumes and does more to separate us than keep us together. Shut off your phone, stop binge-watching shows, get outside and breathe for a bit.

Then come back for the dance party that is “Feelz So Good,” because you do feel good after a break from the cyber-world. You always do. You always remember how good it feels to be present. “Run on Run” is a saucy tale of finding and walking away from love with April Love repeating “Just let me go.” to her former lover, as they’re not “the only one who can have some fun.” Speaking of love, “Name of Love” has some of Love’s best vocals on the record as the song goes from dark wave to electro-disco.

“Lonely at Night” is pure goth-wave as Love relates to all of us feeling isolated in the darkest hours of the evening. “You’re the only one who gets me,” Love sings on “Down to Black” – in which she happily (as happy as you can get in a goth dance tune, that is) sings about finally finding someone who understands her.

Loren Luck ups the percussion on “Secret Is Out,” which is about a vampire who needs to reveal their nature to a lover but is debating the decision. Will it bring relief or misery? “Hawks Do Cry” is another showcase of Love’s excellent vocals. “Melt in Sunshine” might refer to the vampire in “Secret Is Out.” It’s a slick track, with some of Luck’s best beats. It almost becomes dream pop at some points.

Again, it’s an interesting dichotomy – An electro record made with modern and analog technology that encourages you to put away technology, investigate yourself, and find love and human connection. In other words, LUCKYANDLOVE have delivered one of the most important messages of the year.

Keep your mind open.

[Yes, cut the wire, but subscribe first.]

[Thanks to Shauna at Shameless Promotion PR.]

LUCKYANDLOVE encourage you to get off your damn phone on their new single – “I Am Human.”

LA-based electronic duo LUCKYANDLOVE returns with their banging anti-tech angst anthem ‘I Am Human’, delicately fused together with pulsating molten kicks, abrasive fuzz-laden analog synths and confident sensual vocals. Calling out to make our own choices and take back our lives, this song underlines the need to reconnect with being Human before its too late.

Evoking a brand new art school originality, LUCKYANDLOVE is the raw sonic experiment of Loren Luck and April Love, whose live analog synth beats, Moog instrumentation and beautiful, harmonic vocals trigger an immediate download of fuzzy sunset synthgaze, blue-black neon darkwave, and tigerprint electro punk.

‘I Am Human’ previews the duo’s third album ‘Humaura’ (hu • mau • ra), which the duo define as  the atmosphere that emanates from the feelings of the human spirit void of technological control. This album was recorded, mixed and mastered for digital release by Grammy award-winning engineer Be Hussey (Modern English, Swervedriver, The Church, Alcest, Twin Tribes, Boy Harsher, Luna, Kim Deal) at Balboa Studio and Catwater for the digital music, and mastered for vinyl and lathe cut by Grammy-nominated engineer Nicholas Townsend (Cheap Trick, Weezer, Garbage, Dr. Dre, 2Pac, Grimes, Iron Maiden) at Townsend Mastering.

“To me, ‘I Am Human’ is a sci-fi track. It’s call to arms for screen zombies to disconnect. I read Martin Heidegger’s ‘The Question Concerning Technology’ in grad school and I like when he says that we shall have questions concerning technology and, in so doing, we should like to prepare a free relationship with it,” says April.

Loren adds, “I think there are a lot of people that actually hate technology, but would never have the guts to say it. Personally with this song, we are breaking the chains, going back to a simpler time of human creativity and free thinking,”.    

Transcending genres in a league of their own, LUCKYANDLOVE’s visceral, urgently-present dark electro-pop appeal continues to stretch through time and space. Their ‘Lucky + Love’ and ‘Transitions’ albums earned them a global fan following and led to US and UK tours, while their tracks ‘It’s a Mistake’, ‘Animal” and ‘Summertime Frolic’ featured in the indie hit ‘Tiger Within’, featuring Ed Asner’s final film performance.

This salty-sweet duo blend raw analog synth sounds with driving punctuated percussion and punchy analog bass, complemented by enchanting lyrics that emit a range of emotions from melancholy and sorrowful glom to a state of blissful trance.

LUCKYANDLOVE’s influences absorb the resonant specters of last century’s darkwave gods —Siouxsie and The Banshees, Cocteau Twins, and Bauhaus, looming large from where industrial galaxies formed as the needle hit the vinyl groove urging all Doc Martens to march to basement dance floors.

As of August 5, ‘I Am Human’ is available from fine music platforms, including Spotify, Apple Music and Bandcamp. The full ‘Humaura’ album, slated for release on October 3 via SRD – Southern Record Distributors, can be pre-ordered from either Bandcamp or the LUCKYANDLOVE Store. On October 11, LUCKYANDLOVE will hold their record release party at The Slipper Clutch in Downtown Los Angeles via Deathrecordzz Presents with appearances by Warsaw Pact, Amore De Paris, No Exits, and a DJ set by Echolust. 

Keep your mind open.

[I’ll feel lucky and loved if you subscribe today.]

[Thanks to Shauna at Shameless Promotion PR!]