I don’t know what’s happening on the cover of CHAI‘s self-titled album, but it looks like they’re having a blast. My guess is that it’s them portraying their fans as they cheer on themselves at a rock show. CHAI are all about self-expression and being true to who you are, so why shouldn’t they love themselves? Isn’t that a goal we all want to achieve?
I’ve been a fan of CHAI since their debut album, and they only further cement my love for them by putting out a song called “MATCHA” (one of my favorite drinks) to start their newest record. It has the slip and slide of an R&B slow jam as they sing about drinking tea and taking time to enjoy it. “From 1992” has a delightful beat that probably inspires synchronized handclaps and dancing by their audience.
“PARA PARA” (a song about a popular dance in Japan) is a perfect mellow jam for summer pool parties or rollerblading along a beach. “I’m ready to rejoice,” they sing on “GAME” – a peppy dance track with synth-bass that sounds like it was pulled from a 16-bit video game. “We the Female!” is a bumpy, bouncy reminder to ladies everywhere that they rule the world. “Don’t try to be somebody,” they say. Again, stay true to yourself. “We the female. Just love us and listen.”
Yuna‘s drums on “NEO KAWAII, K?” could be dropped into any post-punk album or hip hop record. The song is the band’s philosophy of being cute and worthy of love in your own way, not according to others’ expectations or images of what “cute” is. The blippy, bloopy synths of “I Can’t Organizeeee” reflect the song’s title and the band’s (really, any band’s) hectic schedule. Likewise, “Driving22” is a fun song about something all bands experience – the frequent drudgery of getting from gig to gig without going mad from the boredom of all…that…driving.
Mana‘s synths on “LIKE, I NEED” start off in synthwave land and then move into synth-pop territory without missing a beat. “KARAOKE” closes the album with the band singing about how much fun it is to get goofy with your friends at a karaoke bar.
CHAI’s love of Japanese culture and being modern Japanese women is a running theme throughout the record, thus the self-titling of the album. It’s an album about them, but to which anyone in any country, or any sex or sexual identity, can relate.
Keep your mind open.
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[Thanks to Jacob at Pitch Perfect PR.]