Yard Act encourage us to take the money and run on their new single – “Payday.”

Photo by James Brown

Excitement just keeps building behind the Leeds band Yard Act ahead of the release debut LP, The Overload,which is due out via Island Records and their own imprint Zen F.C. on the recently revised release date of January 21st. The album follows a collection of early singles released in 2020 and early 2021, that immediately caught on in their home country, earning accolades from outlets like The GuardianNME and Loud & Quiet, and creating a stir in the US, earning praise from outlets like NPRStereogumPaste and Under The Radar, who designated them a band to watch in 2021. The band’s hot streak has continued apace, recently garnering the support of high profile fans in Elton John and Cillian Murphy, selling out a run of shows, appearing on the soundtrack to the latest FIFA game, and performing their album’s title track on Later…w/ Jools Holland.  

Following on the heels of “The Land of The Blind,” the band are sharing a new track and video “Payday”.

WATCH: Yard Act’s “Payday” video HERE

Speaking about the new single, Smith explains: “‘Payday’ was one of the few tracks on the record we had to rebuild completely in the studio because the first demo was recorded on my computer and the hard drive corrupted. We spent about TWO hours trying to figure out that stupid keyboard part I’d put on it and couldn’t remember how to play. It was boring but worth it. It’s about gentrification, class fetish and how the human brain is so powerful that with enough time and processing power combined it will be able to justify, defend and/or continue to commit the actions of any human being it controls.
 
The accompanying video is the band’s third collaboration with director James Slater and his production team, following “The Overload” and “Land Of The Blind”, and further develops the world Yard Act have created and the characters that exist within it. Smith says: “We wanted to do something less location and narrative based for this video, so an infinity white studio served as the perfect purgatory for an anti capitalist anthem funded by a major record label. It was great to get Kayleigh from ‘The Overload’ car boot shoot back with her friends, and they choreographed a brilliant dance routine for it themselves, which really brings the video to life. It’s also nice to finally be able to explain all the lettuces that kept cropping up in the previous videos.

Keep your mind open.

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[Thanks to Tom at Hive Mind PR.]