“Rhye’s music video for ‘Beautiful’ is a lesson in social distancing . . . The pandemic made Michael Milosh think about his artistic motivations, and he channeled that energy into a calming music video for his newest single.” — Vanity Fair
Rhye – the project of LA-based musician Michael Milosh – presents a new video for his “slinky, understated” (Stereogum) “Beautiful,” released earlier this month on Loma Vista Recordings. Rhye debuted the track with a hypnotic 72-hour back-to-back stream hosted on his YouTube channel. The video was directed and produced by Milosh and filmed using telephoto lenses to ensure social distancing, with each dancer shot individually. Featuring intertwining clips of people moving throughout a vibrant desert landscape, it evokes the song’s message – finding beauty in everyday life. As with the single art created by Milosh, the “Beautiful” video, awashed in a gauzy filter, maintains Rhye’s distinctive, dreamlike aesthetic. Milosh discussed the creation of the video, other Rhye visuals, and more with Vanity Fair (read the article here).
Watch Rhye’s Video for “Beautiful”
Listen to Rhye’s “Beautiful”
“[‘Beautiful’] starts with a throb of strings before cohering around a sharp beat and muscular bass line, distantly echoing solo Bryan Ferry tracks from the early Eighties.” – Rolling Stone
“[Beautiful’] slots nicely into the subtly funky Rhye oeuvre” – Uproxx
“Plenty has changed in the last 12 months, and anxieties are at an all-time high, but Rhye is intent on finding and relishing the brightest spots in his life.” – Consequence of Sound
While staying home, Milosh has been performing livestreams as part of the LA based creative community Secular Sabbath, including morning ambient performances and a sunrise serenade with Joseph August, as well as the Corona Sabbath with Diplo. Secular Sabbath initially focused on live ambient music events, but has expanded with a range of offerings in quarantine.
Keep your mind open.
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