Brooklyn-based musician Grace Ives presents “Loose,” her debut release on her new label True Panther/Harvest. This is her first new piece of music and video since 2019’s 2nd, an immediate pop record that found critical acclaim (and won over the likes of Grimes and Khalid). Ives wrote and did initial production of “Loose” at her home in Brooklyn and then teamed up with co-producer Justin Raisen (Yves Tumor, Charli XCX). Despite the song’s somewhat self-effacing lyrics – “Oh what a loser sound // I let out when I hit the ground // I never squeal like that // I need some respite, please” – “Loose” oozes confidence. The song is grounded in familiar sonics, but “Loose” is an elevated Ives. “Living in a bed bug infested apartment, withdrawing from SSRIs, not sleeping,” says Ives about where she was mentally and physically when she wrote the song. “There’s nowhere to go but up.”
WATCH “LOOSE” VIDEO
Music has always followed Grace Ives – she was raised in New York City by creative parents (her dad is a cinematographer and her mother worked in music), and when she was younger, she was inspired by the sounds of Brittany Spears and Rihanna. A brief stint at MICA in Baltimore and a three year study at SUNY Purchase led to Grace starting to perform, slowly winning over a crowd that has only grown more insatiable. Most recently, Ives opened for Remi Wolf, bringing her infectious songs to a new audience. “Loose” is the first taste of much more to come.
Keep your mind open.
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[Thanks to Jacob at Pitch Perfect PR.]