Bay Area record label Broken Clover Records announces partnership with US/THEM group to promote their ever-growing and diverse roster. The label begun in 2018 by Bay Area native Mickey Darius includes albums by June of 44, Democratic Republic of Congo’s Fulu Kolektiv (sister initiative to Fulu Miziki), experimentalists Enablers, queer country Secret Emchy Society, Lori Goldston (Nirvana cellist), Basque (Spain) punks +oc and many more.
Broken Clover is a label approaching the music business in many new ways. Darius pays the label’s artists their entire royalties up front as soon as the records arrive, for everything they would earn if the entire pressing sells out.
“They did their part, so should not be held hostage, waiting for the label to do the selling part,” Darius says. “We are quite literally putting food on our artists tables and paying rents…even if we don’t sell a single copy, and this means a lot to me.”
The label also donates the entirety of its monthly profits twice annually in February and August to valuable non-profits of the artists’ choosing.
Broken Clover withholds releasing albums on all streaming platforms except for Bandcamp for a period up to 6 months in order to give the bands and fans a leg up to access music first in a forum and formats that truly reward the music listening experience.
- Voted Best Record Label 2021 by 48 Hills / SF Bay Guardian
The label has over 20 releases with many more to come in 2022 and beyond. Check out and hear the current roster via Bandcamp at brokencloverrecords.bandcamp.com
Keep your mind open.
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[Thanks to US / THEM Group.]
