Rituals of Mine – the immersive, hybrid R&B electronic project of Los Angeles-based songwriter Terra Lopez – will release her new album, HYPE NOSTALGIA, on September 25th via Carpark Records. Today, she shares the new single/video “Free Throw (feat. KRIS),” which follows lead single “Come Around Me.” Through the dark pop and noisey beat of “Free Throw,” Lopez urges equality for BIPOC artists in the music industry. Lopez and KRIS (King Woman, Miserable, NGHTCRWLR) recorded the song in the studio last summer with Wes Jones. The accompanying video, animated by AvaantGarbDesign, is futuristic and matches the track’s noir tone.
“Kris and I talk a lot about our experiences being women of color in the music industry and how time and time again, we’ve been fucked over by either white women musicians or white guys and that shit takes a toll on you,” elaborates Lopez. “It takes a toll on your mental health, your confidence, your perseverance. It also limits your access to opportunities within the industry in a very real way. We wanted to address how we were feeling and have been feeling for years in ‘Free Throw’ by airing it all out, putting it all out there because at this point this needs to be addressed. These disparities within the industry have to be examined and ultimately broken down. Kris and I want to help change the industry and music is just going to be one of the ways in which we shed light on issues. We have a lot of things in the works to help even the playing field when it comes to BIPOC artists. ‘Free Throw’ is just the introduction to that.“
Watch “Free Throw” Video:
https://found.ee/Z4h5
HYPE NOSTALGIA follows 2019’s SLEEPER HOLD EP, which was filled with emotional intensity and self-reflective songwriting, confronting the emotional rollercoaster that came with the death of her father and later, her best friend.
On HYPE NOSTALGIA, Lopez didn’t want to solely focus on the heaviness of her life. Instead, she opted to create an album written from a pre-loss perspective. There are dark moments and devastation throughout, but what largely transpires is Lopez’s ability to reconcile with her emotional trauma by reimagining her past in a way that isn’t shrouded in total darkness, but glimmers of light and hope.
Between St. Augustine, Florida and Los Angeles, Lopez collaborated with producers Wes Jones and Dev the Goon on HYPE NOSTALGIA. The result is a self-assured 13-track album interspersed with future R&B, electronic and pop, and layered with the softness of Lopez’s ethereal vocals. From tackling what it’s like to be a woman of color in the music industry to exploring intergenerational trauma, HYPE NOSTALGIA is an all-encompassing look at Lopez’s personal growth and resilience.
With HYPE NOSTALGIA, Lopez offers a glimpse into her own experience in the hopes that it will open the door for listeners to confront their own mental health challenges and serve as a touchstone as they find their own way to process and heal.
Watch “Come Around Me” Video:
https://found.ee/Z6XU
Pre-order HYPE NOSTALGIA:
https://found.ee/uEkw
Keep your mind open.
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[Thanks to Patrick at Pitch Perfect PR.]
