Too Free – the Washington, D.C. based trio of Awad Bilal (Big Freedia, Vasillus), Carson Cox (Merchandise), and Don Godwin (Callers, Impractical Cockpit) – announce Love in High Demand, their debut album out February 21st on Sister Polygon. In conjunction with today’s announcement, they share a video for lead single “ATM.”
WATCH VIDEO FOR “ATM”
https://youtu.be/bErEP9TJCQY
LISTEN TO “ATM”
https://smarturl.it/loveinhighdemand
Too Free is born of the most innate curiosity – their only mission is a desire to connect with others in the space that music creates. Drawing from improvisation and experimentation, they deconstruct their songs to their most necessary elements, leaning into their collective punk ethos and DIY backgrounds. Taking energy that projects a reverence for legacy with the opposite of nostalgia, they lead with a principle of imagining a future and being in it – intentionally making music that skews towards the inclusive and accessible instead of making things insular and pretentious.
Relying on the power of movement and improvisation, each track on Love in High Demand provides an empathetic space for the listener. Drawing equally from elements of South Florida freestyle and Jersey electro into DC’s signature polyrhythms, the record is a continuous refinement of the virtue of motion – each composition rooted in propulsive energy that envelops. Aiming to make something with a more utopian outlook that counters the pervasive pessimism, archaic ideologies and dystopian timelines we interact with on a daily basis, they approach this project with an open-endedness that incorporates higher concepts of what pop art can sound like.
“ATM” examines the duality of attention. Too much can go to one’s head, corrupting a sense of common ground and innate empathy of the human experience, but on the flip side, the effects of too little unlock desperate feelings inside of us, rendering our morality obsolete. “ATM” is about that beautiful, healthy middle ground where it’s okay to desire being noticed, and was consciously written for marginalized people who don’t always have the platform of being seen. The track is an homage to the group’s shared love of ballroom music and the everlasting courtship between the dancer and the music.
Says frontperson and lyricist Awad Bilal, “When we see people who look like us, engaged in situations we could see ourselves in, and have our experiences reflected back at us – we feel seen – and that is everything.”
PRE-ORDER LOVE IN HIGH DEMAND –
https://sisterpolygonrecords.bigcartel.com/product/pre-order-too-free-love-in-high-demand-lp-spr-033
LOVE IN HIGH DEMAND TRACKLIST:
1. Gold
2. Elastic
3. Touch Upon Touch
4. ATM
5. X2
6. The Void
7. Breathing Underwater
8. Wanna Let Me Know
9. No Fun
Too Free online:
https://toofree.bandcamp.com/
https://www.instagram.com/toofreedc/
https://www.pitchperfectpr.com/too-free/
https://www.sisterpolygonrecords.com/artists/too-free
Keep your mind open.
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